lesson: Target Market Person
In this activity, students will research a popular U.S. restaurant, then create a target person for the restaurant their team selects. Students will research the restaurant to…
lesson: Promotional Mix
The Promotional Mix is part of the Marketing Mix. It consists of advertising, sales, public relations, personal selling and direct marketing. A promotional mix should be desig…
lesson: I, Pencil
I, Pencil offers teachers the opportunity to reiterate many of the themes of previous lessons, but with a specific emphasis on the market process, the invisible hand…
lesson: S.W.O.T. Analysis
In this two-part activity, students will complete a S.W.O.T. Analysis for a business. A S.W.O.T. Analysis (Strengths, Weaknesses, Opportunities and Threats) is a common busine…
lesson: Garbology
Garbology is an activity that will give students an understanding of observational market research. It’s designed to test students’ assumptions and give them a f…
lesson: Boneyard
The Boneyard experience teaches students about communication and competition. Explore how to lead your class through the activity and teach market principles throughout. …
lesson: Tennis Ball Factory
This experiment uses student participation to teach the concept of diminishing marginal returns. Students are told they will be the employees in a widget factory. Th…
lesson: S.M.A.R.T. Goals
During this activity, students will examine the difference between a well-written S.M.A.R.T. goal and a poorly written goal.…
lesson: Foundational Values Walkabout
YE’s Foundational Values create a shared language and understanding of what creates value in our lives. Students will be asked to share their thoughts about a Foundational V…
